Stickers have always been a way to impose your brand and to advertise. Nowadays, the most popular stickers are those of music groups. These stickers are mythical.
The logo of a group is its signature, its sign. Stickers allow fans, for example, to own the logo. That’s why group stickers are among the best selling. Some people have a sentimental attachment to group stickers because they remind them of memories. The groups can use the stickers to sell them as merch, to stick them on their guitars, their basses or their amp or to advertise themselves. People who have bought the stickers will also advertise them, even if only by sticking the logo on their laptop, on the shell of their phone or whatever. In short, stickers offer free advertising to groups who get them.
In conclusion, the band stickers are a classic, a must, especially if you are a new band seeking to be known. They will give you more visibility and a visual identity for your band. Do not underestimate their importance.